Wayfair to Launch First Brick & Mortar Experiences for AllModern and Joss & Main Brands

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Dec 07, 2021

Wayfair+Inc. (NYSE:W, Financial), one of the world’s largest destinations for the home, today announced it will open its next brick-and-mortar retail stores in the coming year, bringing two of its specialty retail brands to life in 2022 with three stores located in Massachusetts. AllModern will open its first store at MarketStreet+Lynnfield followed by a second location at Legacy+Place in Dedham, both open-air retail destinations are owned and managed by WS+Development. Joss & Main will open in the new lifestyle space at Burlington+Mall, a Simon mall in Burlington. These locations will be the first in a series of openings as Wayfair plans to launch additional stores representing all five of its brands in optimal formats, sizes and geographies over the next two years.