Monster Beverage (Monster Beverage) GF Value Rank : 7 (As of Apr. 27, 2024)

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What is Monster Beverage GF Value Rank?

Monster Beverage has the GF Value Rank of 7.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Monster Beverage's GF Value Rank

For the Beverages - Non-Alcoholic subindustry, Monster Beverage's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Monster Beverage's GF Value Rank Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Monster Beverage's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Monster Beverage's GF Value Rank falls into.

Monster Beverage GF Value Rank Related Terms

Thank you for viewing the detailed overview of Monster Beverage's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Monster Beverage (Monster Beverage) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Monster Beverage Corp (NAS:MNST) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

MNST:Mexico MOB:Germany MOB:Germany MOB:Germany M1NS34:Brazil MNST:Austria

Address

1 Monster Way, Corona, CA, USA, 92879

Website

https://www.monsterbevcorp.com

Monster Beverage is a leader in the energy drink subsegment of the nonalcoholic beverage market, generating two thirds of revenue in the U.S. and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.

Executives

Guy Carling	officer: President of EMEA	1 MONSTER WAY, CORONA CA 92879
Thomas J Kelly	officer: VP-Hansen Beverage Company	MONSTER BEVERAGE CORPORATION, 1 MONSTER WAY, CORONA CA 92879
Mark Vidergauz	director	C/O MONSTER BEVERAGE CORPORATION, 1 MONSTER WAY, CORONA CA 92879
Ana Demel	director	1 MONSTER WAY, CORONA CA 92879
Mark J Hall	officer: Senior VP, Hansen Bev Co	MONSTER BEVERAGE CORPORATION, 1 MONSTER WAY, CORONA CA 92879
James L Dinkins	director	C/O THE COCA-COLA COMPANY, ONE COCA-COLA PLAZA, ATLANTA GA 30313
Steven G Pizula	director	1 MONSTER WAY, CORONA CA 92879
Emelie Tirre	officer: President of the Americas	1 MONSTER WAY, CORONA CA 92879
Gary P Fayard	director	ONE COCA COLA PLAZA, ATLANTA GA 30313
Tiffany M. Hall	director	1 MONSTER WAY, CORONA CA 92879
Jeanne P Jackson	director	537 NEWPORT CENTER DRIVE, #306, NEWPORT BEACH CA 92660
Hilton H Schlosberg	director, officer: Vice Chairman and President	C/O MONSTER BEVERAGE CORP, 1 MONSTER WAY, CORONA CA 92879
Rodney C Sacks	director, officer: Chairman and CEO	C/O HANSEN NATURAL CORP, 550 MONICA CIRCLE, SUITE 201, CORONA CA 92880
Sydney Selati	director	1 MONSTER WAY, CORONA CA 92879
Benjamin Polk	director	C/O MONSTER BEVERAGE CORPORATION, 1 MONSTER WAY, CORONA CA 92879