Harley-Davidson (Harley-Davidson) GF Value Rank : 9 (As of Apr. 27, 2024)

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What is Harley-Davidson GF Value Rank?

Harley-Davidson has the GF Value Rank of 9.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Harley-Davidson's GF Value Rank

For the Recreational Vehicles subindustry, Harley-Davidson's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Harley-Davidson's GF Value Rank Distribution in the Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's GF Value Rank falls into.

Harley-Davidson GF Value Rank Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's GF Value Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Harley-Davidson (Harley-Davidson) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Vehicles & Parts » Harley-Davidson Inc (NYSE:HOG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

HOG:Mexico 1HOG:Italy HAR:Germany HAR:Germany HAR:Germany H1OG34:Brazil HOG:Austria HOG:Argentina

Address

3700 West Juneau Avenue, Milwaukee, WI, USA, 53208

Website

https://www.harley-davidson.com

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 39% in the third quarter). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Executives

Charles Do	officer: Sr. Vice President, HDFSI	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood	director	C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson	director	RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston	director	2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D	director	FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
Maryrose Sylvester	director	C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
R John Anderson	director	LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger	director
Troy Alstead	director	1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney	officer: Interim CFO, VP and Treasurer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M.	officer: Chief Commercial Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root	officer: SVP - HDFSI	3700 W JUNEAU, MILWAUKEE WI 53208
Jagdish Krishnan	officer: Chief Digital Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Tori Termaat	officer: Chief Human Resources Officer	3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter	officer: Chief Financial Officer	C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861