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BowFlex (BowFlex) Gross Margin % : 25.74% (As of Dec. 2023)


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What is BowFlex Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. BowFlex's Gross Profit for the three months ended in Dec. 2023 was $17.4 Mil. BowFlex's Revenue for the three months ended in Dec. 2023 was $67.6 Mil. Therefore, BowFlex's Gross Margin % for the quarter that ended in Dec. 2023 was 25.74%.


The historical rank and industry rank for BowFlex's Gross Margin % or its related term are showing as below:

BFXXQ' s Gross Margin % Range Over the Past 10 Years
Min: 18.12   Med: 45.81   Max: 52.09
Current: 20.59


During the past 13 years, the highest Gross Margin % of BowFlex was 52.09%. The lowest was 18.12%. And the median was 45.81%.

BFXXQ's Gross Margin % is ranked worse than
83.55% of 766 companies
in the Travel & Leisure industry
Industry Median: 43.24 vs BFXXQ: 20.59

BowFlex had a gross margin of 25.74% for the quarter that ended in Dec. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for BowFlex was 0.00% per year.


BowFlex Gross Margin % Historical Data

The historical data trend for BowFlex's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

BowFlex Gross Margin % Chart

BowFlex Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Mar21 Mar22 Mar23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 35.75 41.41 - 25.18 18.12

BowFlex Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 23.31 15.61 20.72 20.46 25.74

Competitive Comparison of BowFlex's Gross Margin %

For the Leisure subindustry, BowFlex's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


BowFlex's Gross Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, BowFlex's Gross Margin % distribution charts can be found below:

* The bar in red indicates where BowFlex's Gross Margin % falls into.



BowFlex Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

BowFlex's Gross Margin for the fiscal year that ended in Mar. 2023 is calculated as

Gross Margin % (A: Mar. 2023 )=Gross Profit (A: Mar. 2023 ) / Revenue (A: Mar. 2023 )
=52 / 286.773
=(Revenue - Cost of Goods Sold) / Revenue
=(286.773 - 234.819) / 286.773
=18.12 %

BowFlex's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=17.4 / 67.566
=(Revenue - Cost of Goods Sold) / Revenue
=(67.566 - 50.177) / 67.566
=25.74 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


BowFlex  (OTCPK:BFXXQ) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

BowFlex had a gross margin of 25.74% for the quarter that ended in Dec. 2023 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


BowFlex Gross Margin % Related Terms

Thank you for viewing the detailed overview of BowFlex's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


BowFlex (BowFlex) Business Description

Traded in Other Exchanges
Address
17750 S.E. 6th Way, Vancouver, WA, USA, 98683
BowFlex Inc is a company who operates under the brand name for a series of fitness training equipment marketed and sold by Nautilus. The product's lineup consists of indoor cycling bikes, Max Trainers, Home Gyms, treadmills, adjustable dumbbells, and more.
Executives
Jeffery Lynn Collins officer: VP & GM, Intr./Comm. Specialty C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Jay Mcgregor officer: VP & GM, Retail C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Becky L. Alseth officer: Chief Marketing Officer C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Ruby Sharma director 24 ARNOLD DRIVE, PRINCETON JCT. NJ 08550
Marvin G Siegert director 16400 SE NAUTILUS DRIVE, VANCOUVER WA 98683
Sarah Anne Jones officer: Principal Accounting Officer C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Shailesh Prakash director 17750 SE 6TH WAY, VANCOUVER WA 98683
Kelley Hall director C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Jim Barr director, officer: Chief Executive Officer C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Alan Lop-gate Chan officer: Chief Legal Officer C/O NAUTILUS, INC., 17750 SE 6TH WAY, VANCOUVER WA 98683
Johnson Carl M Iii director 17750 SE 6TH WAY, VANCOUVER WA 98683
Patricia M. Ross director 17750 S.E. 6TH WAY, VANCOUVER WA 98683
John R. Goelz officer: Chief Supply Chain Officer C/O NAUTILUS, INC, 17750 SE 6TH WAY, VANCOUVER WA 98683
Wayne M Bolio officer: Sr. VP, Law/General Counsel C/O THE NAUTILUS GROUP INC, 1400 N.E. 136TH AVE, VANCOUVER WA 98684
Ellen Raim officer: Chief People Officer CASCADE MICROTECH INC., 9100 SW GEMINI DRIVE, BEAVERTON OR 97008

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