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Harley-Davidson (Harley-Davidson) Revenue

: $5,836 Mil (TTM As of Dec. 2023)
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Harley-Davidson's revenue for the three months ended in Dec. 2023 was $1,053 Mil. Its revenue for the trailing twelve months (TTM) ended in Dec. 2023 was $5,836 Mil. Harley-Davidson's Revenue per Share for the three months ended in Dec. 2023 was $7.45. Its Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2023 was $40.11.

During the past 12 months, the average Revenue per Share Growth Rate of Harley-Davidson was 4.40% per year. During the past 3 years, the average Revenue per Share Growth Rate was 15.20% per year. During the past 5 years, the average Revenue per Share Growth Rate was 4.20% per year. During the past 10 years, the average Revenue per Share Growth Rate was 3.10% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get other companies' revenue growth rate using Revenue per Share data.

During the past 13 years, Harley-Davidson's highest 3-Year average Revenue per Share Growth Rate was 19.30% per year. The lowest was -6.90% per year. And the median was 7.45% per year.


Harley-Davidson Revenue Historical Data

The historical data trend for Harley-Davidson's Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Harley-Davidson Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Revenue
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5,361.79 4,054.38 5,336.31 5,755.13 5,836.48

Harley-Davidson Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Revenue Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,142.28 1,788.69 1,445.52 1,549.06 1,053.21

Competitive Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's Revenue, along with its competitors' market caps and Revenue data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson Revenue Distribution

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Revenue distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Revenue falls into.



Harley-Davidson Revenue Calculation

Also referred as sales, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Revenue is often referred to as the "top line" due to its position on the income statement at the very top.

Revenue for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $5,836 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Harley-Davidson  (NYSE:HOG) Revenue Explanation

In ranking the predictability, companies with more consistent revenue and earnings growth are ranked high with predictability.

Peter Lynch categorized companies according to their revenue growth:


Slow Grower: Inflation < 10-Year Revenue Growth Rate < 10%:
Stalwart: 10% < 10-Year Revenue Growth Rate < 20%:
Fast Grower: 10-Year Revenue Growth Rate > 20%:

His favorite companies are stalwart, those growing between 10-20% a year.

Companies in cyclical industries may see their revenue fluctuate wildly in good years and bad years.


Be Aware

Revenue can be manipulated by changing the way how revenue is booked. Companies may book sales before the payment is received, or before the revenue is fully earned. These will be added to balance sheet items such as account payable or account receivables.


Harley-Davidson Revenue Related Terms

Thank you for viewing the detailed overview of Harley-Davidson's Revenue provided by GuruFocus.com. Please click on the following links to see related term pages.


Harley-Davidson (Harley-Davidson) Business Description

Address
3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 39% in the third quarter). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Executives
Charles Do officer: Sr. Vice President, HDFSI 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Rafeh Masood director C/O BJ'S WHOLESALE CLUB, INC., 25 RESEARCH DRIVE, WESTBOROUGH MA 01581
Sara L Levinson director RODALE INC, 733 3RD AVE 15TH FL, MILWAUKEE WI 10017
Allan C. Golston director 2825 AIRVIEW BLVD., KALAMAZOO MI 49002
Farley Jr James D director FORD MOTOR COMPANY, ONE AMERICAN ROAD, DEARBORN MI 48126
Maryrose Sylvester director C/O 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
R John Anderson director LEVI STRAUSS & CO., 1155 BATTERY STREET, SAN FRANCISCO CA 94111
Norman Thomas Linebarger director
Troy Alstead director 1155 BATTERY STREET, SAN FRANCISCO CA 94111
David Viney officer: Interim CFO, VP and Treasurer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
O'sullivan Coyne Edel M. officer: Chief Commercial Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Jonathan R Root officer: SVP - HDFSI 3700 W JUNEAU, MILWAUKEE WI 53208
Jagdish Krishnan officer: Chief Digital Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Tori Termaat officer: Chief Human Resources Officer 3700 WEST JUNEAU AVENUE, MILWAUKEE WI 53208
Gina M Goetter officer: Chief Financial Officer C/O HASBRO, INC., 1027 NEWPORT AVENUE, PAWTUCKET RI 02861