Logitech International (LOGI, Financial) is the leading global provider of computer peripherals and software that connect users to the digital experiences they aspire. Spanning a multitude of entertainment, communication and computing platforms, the company’s innovative products enable or improve user experiences related to digital navigation, video and music entertainment, social networking, video and audio communication over the internet, gaming, home-entertainment control and video security. Logitech’s recent launch of its new state-of-the-art wireless mouse that combines the best of the company’s industry-leading technology with hand-sculpted design, is likely to fuel growth to support its guidance of around $2.11 billion in net sales for fiscal 2015 and overall sales of about $2.15 billion for fiscal 2016. The innovatively named Logitech MX Master Wireless Mouse opens up a world of possibilities with novel features that allow users working across multiple devices, screens and operating systems to precisely control the complex environment. The MX Master is likely to hit the market in April 2015 at a retail price of $99.99.
Product Features & Specifications
The Logitech MX Master Wireless Mouse, which comes from the Logitech stable that includes products such as the Logitech MX Revolution and Logitech Performance MX, is seen as the new concept for comfortable, fast and precise computer navigation. While the MX Master is handcrafted for control and speed, it’s perfectly sculpted body offers the ultimate comfort, supporting the user’s hand and wrist in a natural position to allow smooth manoeuvring of its well-positioned buttons and wheels. The mouse also features a speed-adaptive scroll, allowing users a nimble use of the auto-shift option to changeover from click-to-click to super-fast scrolling. At the same time, its uniquely designed thumbwheel allows users to seamlessly transit to page-switching and side-to-side scrolling.
Another appealing feature of the MX Master is its in-built Logitech Unifying Receiver or Bluetooth Smart technology that allows users to pair the mouse with up to three devices such as a laptop, desktop and tablet. While users can seamlessly switch between the three devices with just a touch of the Logitech Easy-Switch button, the mouse also features a customizable button to replicate gesture controls on Mac computers for faster turnaround of their work. Other customization options include the Logitech Darkïeld Laser that allows for superior tracking on all surfaces including high-gloss and glass surfaces, and the Logitech Options software that allows users to customize actions and buttons to suit their needs.
With a dimension of 3.4 in x 5.0 in x 2.0 in, MX Master weighs 5.1 oz and is capable of operating within a distance of 32 ft. The mouse is equipped with a 500mAh lithium polymer rechargeable battery with life of 40 days on full charge, depending upon usage. While the mouse is a perfect choice for ‘on the go’ users since it can run for one whole day on just four minutes of charging, it also gives the user the option of usage while it is still plugged in, eliminating the possibility of downtime. An indicator light on the battery notifies the user when the battery is running low.
Final Thoughts
With an increasing adoption of smartphones, tablets and other such novel mobile platforms in both emerging and mature markets, Logitech, which Logitech competes with businesses such as Microsoft Corporation (MSFT, Financial), Koninklijke Philips NV (PHG, Financial) and Creativie Technology Ltd (CREAF, Financial) in the Computer Peripherals and Accessories market, is witnessing a growing demand for its peripherals and computer accessories. While the company is focused on its 3-year turnaround plan to cut costs while driving up margins and profits, Logitech also intends to tap this high-potential accessories market through innovations and expansion of its product portfolio to fuel growth. The Logitech MX Master Wireless Mouse, with its advanced technology and features is likely to be just the product the new-age device-savvy customer ordered for.
