Google (GOOG, Financial), the bigwig search engine has plans all set for rocking the boat and entering the arena of wireless service in tune with Sprint (S, Financial) and T-Mobile (TMUS, Financial). Without stressing much on the profit angle, Google has plans to introduce the wireless service in a smaller scale so that only a handful of people are entitled to make calls, trade texts and access the internet at large with the help of their smartphones. However, the implications of such an innovation do remain huge.
Google threw light into the plan when an array of media outlets reported that the search giant chalked out to launch the wireless service. Adding more to the information, Google said it will start experimenting with the project very soon; it will also work on the varied attributes of the wireless network system which prompts them to venture into something far bigger, especially while meddling with the infrastructure that runs the internet.
Google’s market outlook for wireless phones
Senior Vice President of Google, Sundar Pichai stated that the operating wireless leaders AT&T (T, Financial) and Verizon (VZ, Financial) should not to feel threatened which also means Google’s prospective partners Sprint and T-Mobile would not be competing on a large scale. “They have only their eyes set on a goal which is to drive a set of innovations that they would like the system to adopt and the announcements will be done in the coming months,” added Pichai.
Pichai explains that the company has "always pushed the boundaries of what's next, and we have done that with hardware and software." He said, "All innovations in computing happen at the intersection of hardware and software. For you to drive the next generation, you need to do both closely together."
Treading on the same path as Google Fiber, the super-high-speed landline internet service, the company is planning to expand the scope of its ambitions as a wireless carrier. This leads to a weighty point. Google’s experiment will inspire the rest of the market on the same lines. The process has already begun as notable tech names such as T-Mobile and mobile chipmaker Qualcomm (QCOM, Financial) are seemingly too much inspired, and other market leaders are likely to join on-board in the long haul soon. The glowing example is serial Silicon Valley inventor Steve Perlman who recently divulged a faster breed of wireless network known as pCell.
Google has clarified that it Ă‚ will make the phones juggle between the cellular network and WiFi connections as a part of its experiment that has hugely inspired companies like T-Mobile and Qualcomm who are toeing on the same lines. There also remains a chance for Google to push the boundary by levering its Android mobile operating system and general internet clout that will take more companies on board to experiment with new kinds of wireless networks altogether, building up networks that provide connections at the absence of cellular or WiFi. Hence, there could be a significant boost in the speed of cellular connection.
How will the Android phones benefit from Google’s wireless services?
A significant bloatware problem is well present in a non-Nexus Android phone, which is even on a worse foot when you buy a device through your carrier as it implies that your device will come with potentially unwanted software from both your OEM and your wireless company that is a major blow to your phone’s battery life and performance. The problem thickens when you find your phone’s bloatware is too hard to remove than on PCs. You are then only left with one option –Â that is to factory reset your device. However the problem remains in the background as the bloatware is likely to come back even if you previously got rid of it.
This problem will be somewhat healed with the launch of wireless services as Google is spreading the dense carpet on becoming a mobile virtual network operator (MVNO) which enables it to remove bloatware from Android phones by itself.
Parting words
To conclude, Google’s embarks upon the new wireless network experiment to make a clean breast about trying to take more market leaders on board so that the best customer services are brought forth. So, let’s stay well connected.
