Google (GOOG, Financial) (GOOGL, Financial) is leveraging its performance advertising offerings to assist marketers in connecting with their customers precisely at the right time to deliver excellent results.
Partnering wisely
Its partners have completed several millions of app downloads with AdMob on Google’s click to download specific techniques. Google introduced innovative features to assist advertisers in re-engaging with users after download. To thrive with multi-screen marketing, advertisers also seek better measurement tools to calculate the exact timing of their ads driving phone calls from customers leading to conversions on several other devices or result in store visits and enhanced purchases.
Google launched estimated total conversions which is an initiative to better assist the marketers in measuring their multi-screen advertising value. Google has worked continuously and tirelessly in developing this product and introduced cost device measurement methodology for display ads. The clients of Google have already identified the benefits of mobile display efforts driving 15% greater conversions than measured previously.
Google is continuously making enhancements to its products to assist retailers. Google is also assisting the retailers in keeping their inventory latest and organized by successfully concluding the transition of product listing ads to its shopping campaigns platform.
Focus on customer experience
Google is also fulfilling people’s demand of having liberty and convenience in finding stores closer to them for making purchases in person. The search giant already had several local inventory ads to allow merchants show this information to the customers in the U.S., and it introduced these in Australia, Japan, Germany, the U.K. and France in the previous quarter.
Google is focused on expanding its brand-building business by creating new and innovative brand-building campaigns. Referring to YouTube, stars posted unique content loved by its users from Mental Floss to Smosh to Bethany Mota. In the beginning of this year, Google released its Google Preferred for connecting the brands with exclusive ad inventory on its highly known YouTube channels.
Google has sold out a bulk of its U.S. Google Preferred launches representing nearly YouTube’s top 5% of popular channels inventory. Further, compelling brand events in Australia, the U.K., France and Germany is witnessing incredible interest from local agency partners across the world.
Google also saw impressive progress in its brand initiatives beyond YouTube. It released innovative ad formats especially customized for mobile screens. It also declared to expand YouTube’s TrueView ads into AdMob's system of over 650,000 mobile apps. The teams at Google are working tirelessly to enhance both great partner relationships and the products to allow it to deal with any digital marketing challenge through several channels together.
ABC successfully ran a digitally unique marketing plan for its fresh fall TV lineup encouraged by YouTube and Google. Google is extremely encouraged with an innovative deal with Starcom and Mondelez MediaVest. This worldwide deal is believed to focus on display and video and is the biggest digital media deal ever for Mondelez.
DoubleClick suite is leveraged by all key agencies, and Google is mainly focused on video and multi-screen. The usage of DoubleClick has doubled in size on a year-over-year basis considering the impression volume. For publishers, Google allows them to earn through their content leveraging its publisher tools ranging from Ads Exchange to personalized private exchanges complementing its core offerings. During this quarter, Google entered into fresh agreements and private advertising exchange deals with publishers such as Edmunds and Fox TV. This allows publishers to deliver revenue from finest ad space.
Google launched Play Music to 17 new countries, making the total 45 with the continued expansion. At present, Play Books can be found in 61 countries and Play Movies is accessible in 93 countries.
Concerning the hardware launches, Google recently launched three superb innovative Nexus devices, Nexus 9 tablet, Nexus 6 phone coupled with streaming media player powered by Android. In this quarter, Google closely worked with Acer (ACID, Financial), Toshiba (TOSBF, Financial) and Hewlett-Packard (HPQ, Financial) to launch five fresh Chromebook devices and partnered with Sony (SNE, Financial), Samsung (SSNLF, Financial), Motorola (MSI, Financial), LG and Asus to enable the release of innovative Android Wear devices. Google is also selling Chromebook in six fresh countries with their availability currently in 31 countries across the world. Also, it sold over 1 million Chromebooks for education during the quarter, greater than previous quarter.
In September, Google added greater content to Chromecast that include Disney content. It also launched Android One in India with a vision to deliver high quality smaller cost smartphones to a majority of people and targets on expanding the mission to several other countries such as Philippines and Indonesia, going forward.
Focusing on the future
Google recently released Google Cloud Platform for budding organizations and enable them with nearly $100,000 of credits to allow the top startups to leverage Google’s Cloud platform.
