One of the most popular mobile service providers has revved up it run in the race of becoming the elite mobile service provider with a never before thought after package announcement. The seventh chapter of T-Mobile US Inc.’s (TMUS, Financial) “Un-carrier” story unfolded in San Francisco, where CEO John Legere hosted a press conference to discuss the carrier’s next big disruption. From what we make out of all these is that T Mobile is unleashing a three pronged arsenal to take the market by a sweep. Let us go through the strategies yet to come from the T Mobile bandwagon in greater detail.
T-Mobile reckoner
T-Mobile US, Inc. is the American operating entity of the German wireless network operator T-Mobile International AG. With its headquarters stationed in Bellevue, Washington, it provides wireless voice, messaging, and data services in the United States, Puerto Rico and the U.S. Virgin Islands. T-Mobile U.S. operates under the brand name Metro PCS and Go Smart Mobile. T-Mobile holds the third position in terms of market cap among the wireless network operators with 50.5 million customers under its umbrella and generating annual revenues of $24.42 billion. It extensive national network gives coverage to 96% of Americans. Amongst the laurels earned by T-Mobile in the U.S. soil, the most coveted ones was given by J. D. Power and Associates, a global marketing-information-services firm, which ranked the company the highest amongst major wireless carriers for retail-store satisfaction for four years consecutively, and highest for wireless customer care for two years consecutively. It has survived several acquisition attempts and attacks and still stands tall as one of the most popular wireless network service provider.
What are the next T’s from T-Mobile???
T-Mobile is on its way with a befitting answer for the critics who still think its network is inferior and refuse to take an iPhone 5s for a free test drive. In doing so it is coming up with a baggage of benefits for its subscribers unparalleled in comparison to its peer’s offerings.
The first big announcement from T-Mobile came in last Wednesday when it gave its contract customers the golden opportunity to get the ownership of Apple’s (AAPL, Financial) new iPhone 6 or iPhone 6 Plus, thanks to the contract. This news came in at the wake of the launch of the much hyped iPhone 6 from Apple Inc. This means that T-Mobile is offering its customers with the latest technology almost immediately after its launch; on which the world had its eye glued on much before the formal launch. With this new inclusion in its range of mobile phones on offer with T Mobile contract; the entire handset lineup will support WiFi calling and texting. This means whenever T Mobile subscribers are in any WiFi zone across the world they are connected to their near and dear ones without burning a hole in their pocket on call charges.
The carrier is also offering a one-time open enrollment period to all Jump customers so that they can trade in their old handsets and upgrade to a new compatible smartphone whether or not they are due for upgrades. This out of turn contract renewal offer is aimed at not just providing the customers with the latest tech edge, but also ascertaining that with the renewed contract they enter into a new term and hence get more lock in period from the contract which boils down to guaranteed customer loyalty and earnings for the extended period. It’s a wise tactic taken by the management to buy in more revenue and in turn have happy consumers.
If that is not news big enough; then here’s the next one which obviously will leave no room for those who play the blame game on T Mobile of not having a strong enough network coverage. T Mobile is offering subscribers a free WiFi cell tower of sorts that can be used in their homes or offices. The device christened as the “x” is actually a WiFi router which can replace your existing router. This device allows its subscribers to connect multiple network devices with the priority set on WiFi calling voice traffic in order to ensure that calls are always as clear as possible.
You can now grab your free T-Mobile Personal Cell Spot from your nearest T Mobile store or simply dial in their customer service number and pay a refundable deposit of just $25- a cost too less for such a gem of a device allowing multiple device connectivity. Now that’s called a deal up for a grab.
If that is not enough; here is what T Mobile has to offer which till now was the privilege of only 007 James Bond the super spy of Hollywood- WiFi connectivity even at 30,000 feet above the ground level.
T Mobile has entered into a new agreement with Gogo Inc. (GOGO, Financial) to provide customers with free unlimited and seamless WiFi text and multimedia messaging while onboard a Gogo WiFi-equipped flight from a U.S. based airline. U.S.-based Gogo WiFi partner airlines include Alaska Airlines (ALK, Financial), American Airlines (AAL, Financial), Delta Airlines Inc. (DAL, Financial), United US Airways (LCC, Financial) and Virgin America. Hence with T-Mobile you are not only connected to your people while you are on the ground but also while you are in the air.
Investor’s Stand Point on T Mobile
With such an aggressive launch of benefits from the T-Mobile bastion it is bound to buy in customers in the continuously evolving tech market. And with the introduction of highly focused WiFi drive T Mobile looks to be well poised to dent the market cap of its rivals and become the fore runner in the mobile network carrier arena.
It would be best to keep a close watch on how the new benefits roll out and how they perform in the market because all said and done a lot would also count on the fact as to how strong would these benefits work in reality and keep the customers attached to T Mobile. So for now it’s a wait and watch period for investors, and analysts might accordingly take position in this rejuvenated company.
