Blyth (BTH, Financial) calls itself a “home expressions company”. Most people call it a candle company. Neither description is entirely accurate. Blyth can rightly be called the world’s largest scented candle company, because larger competitors like S.C. Johnson and Sara Lee (SLE, Financial) are primarily engaged in other businesses. Like its smaller rival The Yankee Candle Company (YCC, Financial), Blyth is primarily a scented candle company. However, unlike the Yankee Candle Company, Blyth has substantial non-candle related operations – hence the “home expressions” designation.
I’m not sure what a home expression is; but I’m pretty sure coffee doesn’t qualify. From that fact alone we can safely say Blyth isn’t really a home expressions company (last year, Blyth acquired Boca Java, an online retailer of coffee, tea, and hot chocolate). Blyth may not be a pure play scented candle company or a pure play “home expressions” company; but, that doesn’t mean it’s merely a hodgepodge of unrelated businesses.
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I’m not sure what a home expression is; but I’m pretty sure coffee doesn’t qualify. From that fact alone we can safely say Blyth isn’t really a home expressions company (last year, Blyth acquired Boca Java, an online retailer of coffee, tea, and hot chocolate). Blyth may not be a pure play scented candle company or a pure play “home expressions” company; but, that doesn’t mean it’s merely a hodgepodge of unrelated businesses.
Read the complete article
