Mar 09, 2021 / 02:00PM GMT
Julia Massies - Pernod Ricard SA - VP of Financial Communication & IR
Thank you very much, and welcome, ladies and gentlemen, to today's 2021 North America conference call. We're hosted today by Ann Mukherjee, our Chairwoman and CEO for North America. I believe most of you will have had a chance to watch the video presentation that was posted on our website this morning. So in the interest of time, we will jump straight to the Q&A session.
So without further ado, let me hand over to our first caller, please.
Questions and Answers:
OperatorThe first question comes from the line of Alicia Forry from Investec.
Alicia Ann Forry - Investec Bank plc, Research Division - Consumer Analyst
I actually have a couple of big-picture questions for you. One is what do you think about the future of spirits consumption in the U.S.? Obviously, things have changed during the pandemic. I'm curious, what changes you think might be permanent for your industry? Just some thoughts on that would be interesting to know. And