Jul 12, 2019 / 07:00AM GMT
Operator
Ladies and gentlemen, thank you for standing by, and welcome to The Gym Group Trading Update Conference Call. I would now like to hand the conference over to your speaker today, Richard Darwin. Thank you. Please go ahead.
Richard Darwin - The Gym Group plc - CEO & Executive Director
Morning, everyone. Thank you for joining the call this morning. We'll do a short summary of trading statements released this morning and then open up the line for questions. I'll cover the operational initiatives, and then hand over to Mark, who'll cover off the financial metrics.
So first, let me start with overall trade. We've made good start to the year with strong growth in the key quarter one trading period. We've also had a good quarter two maintaining membership at around the 800,000 level in that period when there are seasonal pressures on membership due to students finishing their academic year. The average member number for the first half was 797,000.
LIVE IT, our premium pricing product, continues to make good progress. Penetration grew to 16.9% at
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