Planting Hope's RightRice(R) Sponsors Whole Foods Market's Whole Planet Foundation Fundraising Event for Women Entrepreneurs at SXSW Music Festival
- RightRice® Veggie Rice sponsored the Whole Planet Foundation official South by Southwest® ("SXSW") event on March 17th at Whole Foods Market headquarters in Austin, Texas, featuring performances by Jessica Carter Altman, Canadian breakout artist TALK, Balming Tiger, Nappy Roots, and other leading musicians
- A Whole Foods Market not-for-profit, the Whole Planet Foundation, funds microcredit loans to entrepreneurs in impoverished areas, predominantly women
- The event raised more than $30,000 to support Whole Planet Foundation programming, a sum representing as many as 250 impactful microloans that will fund income-generating opportunities for more than 1,000 entrepreneurs and their family members
- RightRice® joined other leading Whole Foods Market brand partners invited to participate in the event, including Bitchin' Sauce, KeVita, Andalou Naturals, Mineral Fusion, EVOLVE Plant-Based Protein, Gimme Seaweed, MaryRuth's Organics, Nova Naturals, nutpods, ORIGIN Spring Water, and RXBAR