LiveRamp (NYSE: RAMP) today introduced a new module for privacy-safe, multi-party collaboration to unlock cross-screen measurement and more on its Data+Collaboration platform. The solution is designed for brands, publishers, retailers, platforms and data providers to collaborate with partners across channels. Its capabilities allow an unprecedented balance of control for publishers and data providers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while maintaining compliance with evolving privacy policies. With this flexibility, LiveRamp customers gain exclusive access to more partner datasets so all parties can increase revenue and enhance customer experiences while maintaining control over their data. More than 20 partners have worked closely with LiveRamp’s new solution over the past year, with early adopters including Ampersand, DISH Media, Snap, Inc., TelevisaUnivision, Hill’s Pet Nutrition, and Pinterest with the Albertsons Media Collective.
LiveRamp Launches Secure and Flexible Data Collaboration Capabilities for Cross-Screen Measurement Across Multiple Partners
Feb 28, 2023
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