Media and Games Invest SE Acquires Start-Up Dataseat, An Innovative Mobile Demand-Side Platform, Specializing in Contextual User Acquisition

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Jul 05, 2022
  • Acquisition adds innovative AI-driven non-identifier platform capabilities for mobile gaming and non-gaming companies
  • Dataseat is a DSP start-up with a small team that strengthens MGI's demand-side and further accelerates the MGI flywheel as more advertisers lead to more publishers on the Company's software platform
  • The small but accretive acquisition results in immediate synergies for MGI's advertising partners, including its gaming studios