Bright Health Group Continues to Drive Focus on Consumer Retail Markets with Fully Aligned Model

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Apr 14, 2022

Bright Health Group, Inc. ("Bright Health") (NYSE: BHG), the first technology-enabled, Fully Aligned system of care built for healthcare's consumer retail market, today announced its decision to focus Bright HealthCare’s geographic footprint by no longer offering Individual and Family Plans in Illinois, New Mexico, Oklahoma, South Carolina, Utah, and Virginia after 2022. These markets are forecasted to contribute less than 5% of total Bright Health Group revenue for 2022 and will have an immaterial impact on revenue in 2023 and beyond.