ironSource Launches First Widely-Available Mobile Game Marketability Testing Tool, Taking Guesswork out of Publishing

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Mar 22, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its Marketability+testing+tool for mobile gaming apps. The decision-making tool offers a predictive sandbox that matches the game to the audience, resulting in a marketability score that gives the developer clarity on which titles to invest in and launch. It is the only tool on the market that addresses the question of game marketability together with a competitive analysis to support that decision, ultimately providing the app developer with a ‘go/no go’ conclusion.