ironSource Launches Dynamic Segmentation, Allowing Developers to Optimize their Segmentation Monetization Strategy in Real-Time

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Feb 23, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced that its Platform now supports Dynamic Segmentation in its mediation solution LevelPlay. The feature allows app developers to improve user engagement, optimize their monetization strategy and maximize revenue, by adjusting the ad strategy in real-time as a user changes segments during an app session.