Finance of America Reverse Has New Look, Brand Assets to Reflect Its Modern Identity & Impactful Relationships with Customers

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Nov 11, 2021

Finance of America Reverse revealed today the launch of a new website, FAR.com, and a transformative brand refresh that will help the company enhance how it engages with a wide range of multigenerational homeowners to showcase its suite of modern and flexible alternative financing solutions. This announcement marks a significant step for FAR with the introduction of Gary – a fictional character who is the embodiment of FAR and its relationship with customers – as an accessible, friendly, and trusted guide. Gary, like FAR, is energetic, informed, and plain-spoken – no hyperbole.