ironSource to Acquire Bidalgo, Further Deepening Its Platform Offering for App Developers With a Full-Stack Marketing Solution

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Oct 25, 2021

ironSource (NYSE: IS) (“ironSource”or the “Company”)a leading business platform for the App Economy,today announced that it entered into an agreement to acquire marketing software company Bidalgo. Bidalgo’s technology empowers app marketers to drive growth by giving them unparalleled visibility and control over their marketing investment. Together with ironSource’s current creative management solution, Luna Labs, this acquisition allows ironSource to offer a wider spectrum of marketing-focused products, increasing the power and value of its platform for app marketers.