Tiffany & Co. Cements Its Leadership in Diamond Traceability

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Aug 18, 2020
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This October, Tiffany & Co. will take an unprecedented step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). Disclosing the country where each stone is crafted and set in jewelry marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweler to provide the provenance (region or countries of origin) of its individually registered diamonds. By taking transparency to a new level and sharing the full craftsmanship journey of its diamonds, Tiffany reinforces the brand’s commitment to ensuring that every step in the journey of its products contributes to the well-being of people and the planet.