Outdoor Channel Holdings Inc. (OUTD, Financial) filed Quarterly Report for the period ended 2010-09-30.
Outdoor Channel Holdings Inc. has a market cap of $135.6 million; its shares were traded at around $5.34 with and P/S ratio of 1.6. OUTD is in the portfolios of Jim Simons of Renaissance Technologies LLC.
Total cost of services for the three months ended September 30, 2010 was $9,612,000, a decrease of $1,022,000, or 10%, compared to $10,634,000 for the three months ended September 30, 2009. Total cost of services for the nine months ended September 30, 2010 was $26,560,000, a decrease of $2,960,000, or 10%, compared to $29,520,000 for the nine months ended September 30, 2009. The decreases in both the three-month and nine-month cost of services were primarily driven by lower production costs at our Production Services unit, net of increases in programming and operational expenses at our Outdoor Channel unit, as further discussed in the segment results of operations below.
Advertising expenses for the three months ended September 30, 2010 were $752,000, a 16% increase compared to $649,000 for the three months ended September 30, 2009 as we chose to increase promotion support for new programming on TOC launched in July 2010. Our advertising expense for the nine months ended September 30, 2010 was $2,017,000, essentially unchanged compared to our advertising expense of $2,032,000 for the nine months ended September 30, 2009. It is likely that our advertising expenses will increase in future quarters compared to prior year levels due to our desire to more heavily promote and increase viewer awareness of our TOC programming.
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Outdoor Channel Holdings Inc. has a market cap of $135.6 million; its shares were traded at around $5.34 with and P/S ratio of 1.6. OUTD is in the portfolios of Jim Simons of Renaissance Technologies LLC.
Highlight of Business Operations:
Total revenues for the three months ended September 30, 2010 were $22,899,000, a decrease of $731,000, or 3%, compared to revenues of $23,630,000 for the three months ended September 30, 2009. Total revenues for the nine months ended September 30, 2010 were $57,549,000, a decrease of $2,270,000, or 4%, compared to revenues of $59,819,000 for the nine months ended September 30, 2009. Both the three-month and nine-month revenue declines were due primarily to lower subscriber fee revenue and Production Services division revenue, offset by increases in our advertising revenue, all as discussed further in our segment results of operations below.Total cost of services for the three months ended September 30, 2010 was $9,612,000, a decrease of $1,022,000, or 10%, compared to $10,634,000 for the three months ended September 30, 2009. Total cost of services for the nine months ended September 30, 2010 was $26,560,000, a decrease of $2,960,000, or 10%, compared to $29,520,000 for the nine months ended September 30, 2009. The decreases in both the three-month and nine-month cost of services were primarily driven by lower production costs at our Production Services unit, net of increases in programming and operational expenses at our Outdoor Channel unit, as further discussed in the segment results of operations below.
Advertising expenses for the three months ended September 30, 2010 were $752,000, a 16% increase compared to $649,000 for the three months ended September 30, 2009 as we chose to increase promotion support for new programming on TOC launched in July 2010. Our advertising expense for the nine months ended September 30, 2010 was $2,017,000, essentially unchanged compared to our advertising expense of $2,032,000 for the nine months ended September 30, 2009. It is likely that our advertising expenses will increase in future quarters compared to prior year levels due to our desire to more heavily promote and increase viewer awareness of our TOC programming.
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